Here's a quick recap of some of my work and testimonials from a few of my clients...



A brand new premium/luxury childrenswear multi-brand E-Commerce platform for ages 0-16.

I supported Kids Life Clothing take an idea to launch, by developing pitch material to onboard and buy from approx 35 premium- luxury brands. Working together on a seasonal basis to manage sales forecasts, product strategy and seasonal buys.


An eco-cup brand and manufacturer.

I've worked with Mr Bamboo Cup on a number of occasions to support with research projects, lead generation and providing valuable industry insights to drive their business.

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A Scottish fight & sportswear brand with a social heartbeat.

I have been working with Animalia since June 2020, together we have implemented new strategies for product and sales, including sourcing new vendors and redeveloping product to increase profit +54%. Implemented new trading strategies to drive sales ending 2020 +75%.



Want to know what it's like working with me? Hear directly from some of my clients below...


"My business wouldn't be where it is today without your help!"

Carlene Phillips, CEO, Kids Life Clothing

"Sophie’s skills, experience and expertise has already had a significant impact in Animalia Apparel. Despite the challenges of COVID-19 and trying to grow a start up brand, working with Sophie has enabled us to build for the current time and the future. We have began to lay strong foundations to grow and become sustainable. Sophie’s attention to detail and guidance has enabled me to learn as a brand owner and enabled the brand to build a solid base to grow from. It’s been a pleasure to work with Sophie and we look forward to implementing all the new changes to take us to the next level. Thank you Sophie."

Tony O'Neil, Founder, Animalia Apparel

"We looked to Sophie for some advice in bringing our Eco-Cup product to market. She has supported us by providing a thorough understanding of the industry, who to target and how to approach potential buyers. The research project she completed was to a high standard, and provided us with a lot of brilliant information which we will use to take our business to the next level. We would absolutely recommend Sophie to anyone looking for business support within the retail industry."

Emanuel Andjelic, Head of Retail, Mr Bamboo Cup

"Sophie was a pleasure to work with. She listened carefully, understood what I needed and offered great advice. The competitor and market research work she completed for me was delivered promptly and in great detail. Sophie was very friendly and I never felt like she was chasing me to pay. Exactly how business should be conducted."

Richard Finlay, Founder, Navy or Grey

"Before I started working with Byrcollective, my business lacked direction which was evident in the stock I was purchasing. It didn’t align with the original vision I had when I started and I was confusing both myself and my potential customer. My conversion rate was low, and my marketing strategy was ineffective. Within a few weeks, Sophie had focused my business so that I had a clear direction which helped when deciding what products to purchase and brands to work with. I took on board Sophie’s suggestions with regards to marketing and my conversion rate doubled. Sophie has provided me with valuable skills which I will take forward to grow my business. Anyone starting out, or who feels lost or overwhelmed should really look to work with Sophie."

Rachael Grieves, Founder, Emmy & Sebby

"I had the amazing opportunity to work with Sophie, after having won a 1:1 session. With her detailed and broad knowledge of the retail industry, I was able to begin defining my business strategy and start to lay a strong foundation, for which my small brand can build upon. Sophie also offered me guidance for potential marketing opportunities and PR options, which I had not before considered. I would highly recommend Sophie’s support for any startup brand. Thank you!"

Lily Makinson, Founder, Lilymayluxe


My knowledge of the industry is EXTENSIVE, you name it, I've done it or seen it!

I am SUPER passionate about helping people achieve their goals!

I have a proven track record of GETTING MY CLIENTS RESULTS!​

You'll get no hard sells from me and my services & pricing are VERY competitive!​


All my strategies are tried and tested in major retailers so I KNOW THEY WORK and can be scaled to suit your personal business needs!

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