How to sell your product to third party retailers

Selling your product to third party retailers can seem like a daunting task if you don’t have an insider insight or a contact in the business you want to get stocked in, but I am here to tell you how you can do it...


Before I start let’s set some realistic expectations as this is not an easy or overnight process, it’s going to take A LOT of hard work and can take a long time.


BUT if you’ve got a great product and your sales pitch is on point, you should be in for success.


What tools do you need to sell to third party retailers?



An Elevator Pitch outlining:

Who you are, what your business is, why your product is great, your goal from the pitch, how you want to work together, and end with a call to action.


A sales pitch presentation:

With more detailed information about your business, product and long term strategy.


An order linesheet or order processing system:

For when the third party wants to place and order with you.


Once you have all of this it’s time to start your outreach.


You need to do some research into which third parties you will approach and think about if your customer shops there? Does your brand fit their values, and vice versa? Are your competitors selling there?


Once you know which third parties you want to target you need to find the relevant buyer - use LinkedIn to do this and pitch to them.


Outreach and follow up at least 3 times and try to build a meaningful relationship.


Remember, sales is all about relationship building!


Then when you’ve pitched and they LOVE your product you can close the deal, negotiate your terms and place the order.


Then sit back and wait until your product launches in their store.


Check out my retail business membership platform "The Commerce Club" to find out more about selling to third party retailers.